https://www.killencopywriting.com/work daily 1.0 2025-02-28 https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1619199754768-UUKOJRP2E0J068Y1E58T/mikeywright_bosko.jpg Work - Mikey Wright https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1619134883838-P9EBI8BJWZ87O2U02HA0/1_630_1120_1_70__News_moniz_j2496PIPE20tony.jpg_max.jpg Work - Josh Moniz https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1619134005668-YTXG5H4NAFOIQCJMJHL7/c-WSL-_-Ryan-Moss.jpg Work - Billy Kemper Billy Kemper Bio: https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1619134417115-VV13CU828BLQHAXYUJWZ/maxresdefault.jpg Work - Seth Moniz https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1619135046013-R9MG6FJO4CGHR23K2Q8I/surfer-1518805176.jpg Work - Miguel Tudela https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1618948225391-BV66CE51JZFUFPV4SS56/c172a-09ijjbeb3st-owt9z-1.jpg Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/69f46cfd-53c0-4d7e-ab2c-138b86f64f2b/Screen+Shot+2025-02-08+at+3.33.41+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739056101966-T44YZ4KZ0NKE3IRS74KW/Screen+Shot+2025-02-08+at+3.02.56+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739056098696-EWTV9Y8MP17H92C3HH2E/Screen+Shot+2025-02-08+at+3.03.13+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/212c4255-5cc2-40d6-b5e9-8e14653d8010/SURFING+MAG+2025-02-11+at+5.57.18+PM.png Work - NSSA Surfer of the Month: Josh Moniz FEBRUARY: VOLUME 49 NO. 02 “Surf contests, in general, aren’t known for running in pumping surf. With the exception of the “Dream Tour,” most contests are held in 1- to 2-foot slop, making them difficult to watch and even harder to surf. This was far from the truth at the NSSA Hawaii Conference’s event #5. Held in legitimate 4- to 6-foot surf, Josh Moniz took down stacked fields in both the Open Men’s and Explorer Juniors to earn two wins. “Surfing that last NSSA at Sunset with only a few other guys out was so much fun,” Josh said. “We scored good Sunset two days in a row.” Josh’s younger brother, Seth, had to settle for second in both divisions, but Josh made it clear it’s all fun and games between him and his brothers. “I'm pretty used to one of them being in my heats already, but when we are in a heat together, we try to trade off waves.” Seems to be working so far. Let’s see what happens come Nationals time when the stakes are at their highest.” https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/c559b5b3-3901-43f8-b417-ebd2213d039a/SURFING+MAG+2025-02-11+at+5.56.59+PM.png Work - NSSA Surfer of the Month: Nic Hdez DECEMBER: VOLUME 48 NO. 12 “Santa Cruz is a hotbed of surfing talent. With countless world-class waves in and around the area, talent rarely makes its way South. But every couple of years, a determined individual claws out of the shadows and into the limelight. Enter Nic Hdez. At the end of the 2012 season, everything started to click for the Santa Cruz Eastsider. Nic won his first major NSSA event, taking out Open Juniors at the West Coast Championships. And he carried the momentum into Nationals with a win in the highly competitive Airshow division. Two big wins to close out the season. Look for Hdez to make a charge. “This year, I want to participate in all the North American Pro Jrs and compete in the Surfing America Primes,” says Hdez. “And I hope to walk away with an Open Mens Mayors Cup next summer.” https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/ef2a8398-ca39-4125-9a2b-564f014dc6c1/SURFING+MAG+2025-02-11+at+5.56.01+PM.png Work - 2012 Boardshort Guide MAY: VOLUME 48 NO. 05 “We love them for their naked feel. For their glowing neons and earthy tones. For their long and short cuts and space-age stretch. We love them for the tan lines they give us, against which we can measure how our summer’s going. We love them because they help us forget about that long, cold winter. Because boardshorts are summer. Dog days and daiquiris. South swells and Saturdays. They are how we were meant to surf: soaked in the tropics, kissed by the sun. Which boardies will you be wearing this summer? The choices are endless - they’re practically raining from the heavens. But we’ve gathered them all (why, you’re welcome) and hung them up for your hungry eyes. Have a look. Pick your pair. Spring is here, and summer’s 'round the bend. Brace yourself. It’s going to be hot and glassy." https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/451723cd-bb24-4f9c-b5f9-7a8e0bcdfa92/SURFING+MAG+2025-02-11+at+5.56.49+PM.png Work - NSSA Surfer of the Month: Eithan Osborne August: Volume 48 NO. 08 "The start of a new season in any sport is refreshing. It gives the spectator a chance to re-believe in the team or athlete of their dreams. For the athlete, it's a shot at redemption. To really show what you're made of. To make that final and win that contest. Silence the nay-sayers. And young Eithan Osborne of Ventura has had quite a remarkable start to his NSSA season. After a string of solid results early on, Eithan captured his first Open victory of the season at the South West Conference Open Newport in the Boys 12 & under division. He followed that up with not one, not two, but three victories the next weekend back home at Ventura Harbor, winning both Open and Explorer Menehuene finals and taking down the older kids in the Explorer 14 & under final as well. He's won seven straight events in the Gold Coast Menehuene division, ranked second in the Southwest Open Boys, and he's the only 12-year-old ranked in the top 10 of the Open Juniors. He's even got his own board model with his shaper Robert Weiner (Roberts Surfboards) called "The Beaver." With no national titles under his belt as of yet, you can bet the fire will still be there come summer." https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/f9936db4-ade9-48a5-a8c7-def4264345f6/SURFING+MAG+2025-02-11+at+5.57.07+PM.png Work - NSSA Surfer of the Month: Knox Harris JANUARY: VOLUME 49 NO. 01 “Like a trusty politician, momentum is hard to come by. All competitive surfers want it. Some get it. Few can sustain it. But North Carolina’s Knox Harris can, and he’s riding a momentum wave up and down the Eastern Seaboard at the moment. The Mid-Atlantic NSSA season opener began in Wrightsville Beach, North Carolina, and Knox thought it’d be a good idea to win just about everything he could. He placed first in four divisions: Open Mens, Explorer Mens, Explorer Juniors, and the Airshow. Not one to be satisfied with only four first places in one month, Knox earned his first ASP victory at the 1-Star Fins Pro Junior in New Jersey the very next week. The recent ASP win has fueled him to make a serious push in the North American ratings. “I'm going to try to do all of the ASP contests I can do and hopefully end up with a good finish in the ratings,” says Knox. Good luck to you, young man — even though it’s pretty apparent you don’t need our well-wishes." https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/c55c0184-5387-4c19-b106-8577895648c7/SURFING+MAG+2025-02-11+at+5.59.24+PM.png Work - Make it stand out Role: Editorial Assistant As part of the editorial team, I contributed to the page-by-page process of creating a monthly magazine. I wrote the monthly NSSA Surfer of the Month column, crafted image captions, and penned the introduction for the 2012 Boardshort Guide. I also led the creation of the NSSA 2012 Contenders issue—from writing captions and editing features to curating photos. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/4d3b3c1b-824e-42f6-ad7e-e9b1710e23ec/SURFING+MAG+2025-02-11+at+5.56.36+PM.png Work - NSSA Surfer of the Month: Colt Ward JULY: VOLUME 48 NO. 07 "When you have frothing groms and pumping surf at an NSSA event, big things are bound to happen. The NSSA Southwest Open Season Event number six, held at Huntington Beach, was greeted with solid 4- to 6-foot surf on the south side of the iconic pier, and something big did, in fact, happen. During the Open Juniors quarterfinals, San Clemente's Colt Ward pulled into two heaving barrels and emerged from them with two 10s and a perfect heat. Not bad for a kid who never scored a 10 in a heat before in his life. Ward finished the event strong with a second place in the Open Juniors final and a semi-final showing in the Open Mens division. Colt has been a standout in the NSSA for years now, and with that perfect heat in Huntington in early December, it's scary to think what happened in Huntington come Nationals in summer." https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/42f908ae-6405-4213-8daf-592a36756a2e/SURFING+MAG+2025-02-11+at+5.56.14+PM.png Work - NSSA Surfer of the Month: Jake Davis JUNE: VOLUME 48 NO. 06 "Surfing, as with jump ropes and crosswalks, is all about timing. The better the timing, the better the surfer. It's that simple. And Capo Beach standout Jake Davis couldn't have picked a better time or place to bag his first victory of the season. Using his sound regular-foot attack and powerful arching turns in the 4- to 6-foot surf at C Street, Jake ousted his fellow competitors in the Open Juniors division and secured second place in the Open Mens. On the heels of older brother Luke's successful tenure as an NSSA surfer, Jake is steadily making a name for himself in the NSSA ranks. While he had a slow start to the season, look for Jake to ride his newfound momentum all the way to Huntington Pier. And if he times it just right, maybe we'll see him atop the podium in more than one division at Nationals." https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/04e928c0-da7f-4986-b339-0d585c9815b8/KIA+2025-02-12+at+5.19.26+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/b4803ad2-e56b-4735-b4ff-8a53391073e6/Kia+2025-02-08+at+3.02.56+PM.png Work - Make it stand out As a Senior Copywriter on the Creative Team, I helped shape Kia.com’s tone and voice. Working with Strategy and UX, we created landing pages highlighting Kia’s innovations, safety, and sustainability—playing a key role in the site’s transformation. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/d005424b-f6fb-40d9-a8f2-0f9b97ef884a/Kia+2025-02-11+at+6.36.40+PM.png Work - Make it stand out Role: Senior Copywriter When Kia refreshed its brand in 2021, it called for a website that reflected the evolution. We completely retooled Kia.com—enhancing UX, design, and content—to create a refined and seamless digital experience. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/fa470c87-7bcb-4646-b0a9-62e3efb3dded/Kia+2025-02-08+at+3.03.23+PM.png Work - Make it stand out What happened? Kia.com shot from #12 to #1 in J.D. Power’s automaker website rankings—plus a 451% spike in homepage engagement. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/d0a85bb3-de35-4705-bee5-552dd6efbfb5/EDDIE+BAUER++2025-02-11+at+6.27.49+PM.png Work - Make it stand out Flannel is the ultimate all-purpose gear—perfect for any adventure. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/755f58c0-0e11-4bff-9139-ff8e9cd15853/EDDIE+BAUER+2025-02-11+at+6.28.17+PM.png Work - Make it stand out Every pair of Eddie Bauer men’s shoes, from rugged hiking boots to casual kicks, reflects a commitment to quality craftsmanship. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/09daab22-3695-42a6-9ef4-034fe833f80a/EDDIE+BAUER+2025-02-11+at+6.28.05+PM.png Work - Make it stand out Few things are as exhilarating as exploring a snow-covered landscape—but only with the right gear. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/b20e4821-a6a4-49df-81d2-9767cf6fbd7f/EDDIE+BAUER+2025-02-11+at+6.27.30+PM.png Work - Make it stand out Role: Copywriter I was the lead copywriter on the Creative Team behind Eddie Bauer’s website redesign. From snappy product descriptions to engaging landing pages and blog content, I crafted copy that not only told their story but also gave the brand’s voice a fresh, bold update. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/b1eeffdd-2b21-49e1-97fd-2305dfe286e6/38_Hero_3PartSolution_5002-V4.jpg Work - Make it stand out Role: Senior Copywriter As the solo copywriter on the Creative Team, I gave The Good Feet Store—a key MPRBrands flagship—a fresh voice, vibe, and attitude. From email campaigns and manifesto videos to digital ads and live-read radio scripts, I helped drive the voice of this incredible brand. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/6cdfc5d2-88e8-45e8-ac1a-aedbb3432378/TGFS-NCAD-FullpgAd-F.jpeg Work - Make it stand out Program One-Pager: This dynamic one-pager was crafted to celebrate the magic of the North County Academy of Dance (NCAD) 2024 Christmas recital! https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/c3a0c30c-31d7-4226-9653-99c5be4855bf/OS1st+2025-02-13+at+7.42.53%E2%80%AFAM+%282%29.png Work - Make it stand out Consumer-facing print ad #2. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/8d166ba3-7b91-4334-b849-f509ec0f8d83/OS1st-Footwear+Insight+B2B+Ad-25-Q1-Full+Page_v1+%281%29.jpg Work - Make it stand out Consumer-facing print ad #1. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/7c647883-4644-4ee8-8519-d848f14ea712/architek_Logo_wTM-Web_FullColor.png Work - Make it stand out Role: Senior Copywriter As the Senior Copywriter on this project, I partnered with our Creative Director to craft the bold, sharp tone we envisioned for the product. Through launch emails, sizzle reels, and various digital assets, we brought that vision to life. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/09108c07-abfe-4c24-ad94-693a14a70dab/architek-one-sheet-R8+%281%29.jpeg Work - Make it stand out Sell Sheet: An exciting in-store promo flyer designed to build buzz and anticipation ahead of the launch of the architek Comfort Slip-On. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739584394039-9LV42ADMD5QXRZUDV702/Screen+Shot+2025-02-14+at+5.52.30+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739584401699-VVD7X46P7NVF8RE92BMR/Screen+Shot+2025-02-14+at+5.52.46+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/0c092fa1-a3b7-466e-adc2-976e6f34c008/Stretchd-Logo_Qualifier.png Work - Make it stand out Role: Senior Copywriter From spin class sprints to marathon finishes, desk slouching to kid-chasing, life keeps you moving—and your body needs the flexibility to keep up. Imagine a place where you can fully relax—literally in the hands of a skilled expert who takes care of everything for you—this is Stretch*d. After integrating Stretch*d into the MPRBrands group, our goal was to elevate its brand identity, like Stretch*d does for its customers, from head to toe. As Senior Copywriter, I led the development of compelling copy and concepts for landing pages, email campaigns, digital ads, social banners, and more. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/154cb0e2-b162-4829-9229-2efb4603f47d/Screenshot+2025-02-13+at+5.18.45+PM.png Work - Make it stand out Role: Senior Copywriter The Good Feet Store proudly teamed up with one of golf’s most elite brands—Boxto. Known for crafting top-tier men’s and women’s golf shoes, Boxto delivers performance and style that just so happens to pair flawlessly with Good Feet Arch Supports. I helped develop and create a number of marketing assets like landing pages, emails, and in-store promotional materials. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739497207254-6M79TZ1E3UI51FZERU4J/Screen+Shot+2025-02-13+at+5.39.14+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739497212363-MGPSAOUMLI87TSWBLEZM/Screen+Shot+2025-02-13+at+5.39.37+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/be2ce800-3e59-4f4d-9cd9-05f1558522aa/Screen+Shot+2025-02-13+at+5.27.20+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/fb99bf61-f250-4b20-87c3-76630c075602/Screenshot+2025-02-13+at+5.19.07+PM.png Work - Make it stand out In-Store Tabletop https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1551208768553-K0QHCXJDD103BNQ6PCYF/World-Tour-2.jpg Work Wrote several Travelocity Discover pages for both national and international destinations. //////////////////////////////////////////////////// https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1551305884824-1F66LGCWLM7WTJ4QNSBJ/sydney-opera-house-sydney-australia.png Work Wotif is a travel website that helps people book hotels and trips in destinations throughout Australia and the world. I wrote SEO web copy across all channels of their website. //////////////////////////////////////////////////// https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1550789956819-BXXWZDWK9ZBP1N0XURS6/Get+Migo.png Work When Migo first launched in 2016, I wrote their city pages for Portland, Seattle, and Boston - the only cities the app was located in at that time. //////////////////////////////////////////////////// https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1550790289919-6XYIIYZH1RT2W4BGHZKK/fiat-panda-rent-a-car.jpg Work CarRentals.com is an Expedia company that helps customers book a rental in over 130 countries. I wrote articles for the blog that ranged from listicles to FAQ pages. Helped improve organic traffic to the website by 25%. ///////////////////////////////////////////////////// https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1618948191371-MUH9BI2KZUJ3BJ0SC1HM/share-default_1618776207.jpg Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1660679191297-TT9QR7DI1L1WM4TNXI91/kia-movement-that-inspires-2.jpg Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739055885215-C1IMORFIEABZADZZ8WYI/eddie-bauer-alpinists.jpg Work - Eddie Bauer Role: Copywriter Worked on a team at PACIFIC that helped design Eddie Bauer’s new website. I wrote product copy, landing page copy, and blog articles. //////////////////////////////////////////////////// https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1551212399230-E8M0WGWMXRY03HO0B4I1/Surfing+Mag+3.jpg Work Role: Editorial Assistant As a member of the editorial team, I assisted in every aspect of the editorial process. I wrote the monthly NSSA Surfer of the Month column, numerous image captions, and the introduction to the 2012 Boardshort Guide. //////////////////////////////////////////////////// https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739312882805-ZP9S4DAOZKQXLYIZN6FV/Screen+Shot+2025-02-11+at+2.27.40+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739332359948-W8LUFXNVP73MJ7JIM8T6/EDDIE+BAUER+2025-02-11+at+7.27.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739332925276-XGYCOQEVQJSIS797H9QC/Kia+2025-02-08+at+3.33.41+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739409375965-MNWBK898ZZYZU12H4BSV/SURFING+MAG+2025-02-11+at+7.19.03+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739416938448-RY91GGZRW7SWAQ3WBXZR/TGFS_Logo-Stack-Tag-Web_Color.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739468112224-WHL2RH8WPR4F4IY19UM5/OS1st_Logo-Web_Blue.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739475033899-I4D0A5C9FFD8RJ1GF0CX/architek+2025-02-11+at+2.16.55+PM.png Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739487853136-97RL70Q544WQRX9UREHW/Stretchd-Logo_Icon-Green-2298x2150.jpg Work https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1739578929687-PX5GOGLG7GHG2NMFEMKG/Legacy+Freedom+Hybrid+Navy+blue+and+White.jpg Work https://www.killencopywriting.com/about daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1551298730372-ZOW8Q4C4HM2MA01C9MH7/journal-writing.jpg About - Who am I? I'm a dynamic creative professional with a passion for powerful storytelling. With expertise in crafting compelling copy for print, web, landing pages, radio, video, email, and beyond, I bring the perfect blend of creativity and brand voice to make your message stand out. https://www.killencopywriting.com/contact-1 daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/5c6f27109b8fe869e0dab101/1551306017916-WC8P3F6MFJFCWB4RSF5W/Books.jpg Contact